PRODUCTS · A FIVE-PART CRAFT
Five products. One craft.
Each product earns its place by embodying one of the six principles guiding SW Platform. None duplicates another. Together they form the consumer-insight stack.
REVIEWS
Aspect-level product perception.
PRINCIPLE 03 · ARTIFACTS, NOT ANSWERS
Goes beyond stars and sentiment. Decomposes every verbatim into attribute, opinion, emotion. Cites the receipts.
PULSE
The early warner.
PRINCIPLE 04 · PROACTIVE, NOT REACTIVE
Watches every channel for shifts. Cross-correlates social, reviews, search, support. Pages you before the next board meeting.
ECHO
The synthesizer.
PRINCIPLE 06 · PROGRESSIVE AUTONOMY
Answers business questions in your category's voice. Cites every source. Builds the downloadable Insight Plan.
STUDIO
The study composer.
PRINCIPLE 01 · INTENT FIRST
Translates a strategic question into a runnable study. Picks samples, segments, platforms. No wizards.
TRENDS
The gradient watcher.
PRINCIPLE 04 · PROACTIVE, NOT REACTIVE
Detects what is rising in your category before it reaches the brief. Multi-horizon ARIMA + LLM critique.