PRODUCT · TRENDS
The signal that changes everything. Before everyone.
Trends spots what is rising in your category before it reaches the brief. Multi-horizon ARIMA + Bedrock LLM critique. Top of the gradient only.
What it does.
Trends combines volume, share, momentum, and sentiment slope across every signal. ARIMA forecasts at 4, 12, and 26-week horizons. A Bedrock LLM critique step rejects spurious spikes (Black Friday, single influencer push) and validates structural movement. The output: a ranked list of 10 rising aspects with explanation, sources, and recommended depth-dive.
PRINCIPLE 04 · PROACTIVE, NOT REACTIVE
Trends spots what's rising. You're alerted at top of gradient.
Trends doesn't drown you in 200 weak signals. It uses the gradient slope: only what crosses an inflexion point matters. The complementary product to Pulse — Pulse watches what is, Trends watches what is becoming. "Niacinamide claims rising 4× faster than retinol on TikTok over 12 weeks. ARIMA 26-week forecast: top-3 ingredient by Q1."
What it replaces.
- Quarterly trend reports that arrive when the trend is already mainstream.
- Annual subscriptions to trend forecasting agencies who copy each other.
- Junior analysts manually scrolling TikTok for 4 hours a week.