PRODUCT · ECHO
Talk to a typical consumer. Question a sector expert.
Echo is the conversational interface to your category. Ask in natural language. Get back structured Insight Plans you can cite, share, and decide on.
What it does.
Echo runs LLM agents grounded in your category data. The synthesizer picks the right facts, cites verbatims, builds the chart. The output is never just text — it is a downloadable Insight Plan with findings, evidence, recommendations, and audit trail. Memory across sessions: Echo remembers your last 50 conversations, your favourite segments, your team's vocabulary.
PRINCIPLE 06 · PROGRESSIVE AUTONOMY
Start by asking. Let Echo take initiative when ready.
Week one, you ask Echo questions. Week six, Echo proposes: "Want me to prepare your Q2 competitive brief automatically every Monday?" You decide the level of delegation. Echo never acts without permission, and every action is logged with reasoning, sources, and confidence level.
What it replaces.
- Slack threads where a junior copy-pastes survey results into PowerPoint.
- "Quick Excel pulls" that take 4 hours and answer the wrong question.
- Generic chatbots that hallucinate without citing anything.