PRODUCT · PULSE
What your customers say everywhere. Understood as one stream.
Pulse cross-correlates every channel — social, reviews, search, support — and pages you before the next board meeting, not after.
What it does.
Pulse runs 24/7 across the 12 platforms. Anomaly detection on each channel. Cross-channel correlation when a perception shift hits multiple sources at once. The output: a weekly digest of the 5 signals that matter, with sources, magnitude, and the recommended next step.
PRINCIPLE 04 · PROACTIVE, NOT REACTIVE
Pulse alerts you before NPS drops.
A negative wave starts on TikTok, propagates to reviews 3 days later, hits NPS at week 2. Pulse spots it on day 1 and sends a 3-line briefing: "Texture complaints rising on TikTok (+340% week-on-week, n=128). Cross-check on Amazon shows the same trend on the new SPF formula. Likely impact on Q3 NPS if not addressed."
What it replaces.
- Quarterly board surprises that arrive 8 weeks too late.
- Manual social listening sweeps performed once a week by a junior analyst.
- Multiple disconnected dashboards that each tell half the story.