PRODUCT · STUDIO
From strategic question to live study. In conversation.
Studio is where you describe what you want to know — and a runnable study comes back. Sample, segments, platforms, statistical power, cost. All composed for you. All adjustable.
What it does.
Studio's design agent translates a strategic intent ("how does Gen Z perceive clean skincare in DACH?") into a concrete study plan: target sample size, segment cuts, platforms to query, fielding window, expected confidence. You review, adjust, launch. The study runs on the SW Platform pipeline; the results land in Reviews, Echo, Trends, ready to be analyzed.
PRINCIPLE 01 · INTENT FIRST
No wizards, no menus. Describe what you want to know.
Studio doesn't ask you to choose between 18 study types and configure 47 fields. It asks the one question that matters: "What do you want to learn?" Then it composes the study. If you want to inspect every choice it made, every parameter is editable. But Studio earned its first answer in seconds, not weeks.
What it replaces.
- Survey-design wizards from 2018 with 47 dropdowns and no preview.
- Agency briefs that take 6 weeks of round-trip before fielding.
- Spreadsheets where you compute statistical power by hand.