REVIEWS · The aspect listener
Trace the origin of stars.
Why your product wins or loses — aspect by aspect, cited, multilingual.
SW INSIGHTS · LISTENING, INTERPRETED.
What your customers really say — translated into decisions.
Voice of customer, voice of competitor, voice of category, voice of trend.
Decoded by our experts — armed by our AI.
Tribes detected, signals surfaced, decisions reached.
The final word stays yours.
TRUSTED BY · CLIENTS OF SW INSIGHTS · THE CRAFT NOW CODIFIED INTO THE PLATFORM
- L'Oréal Beauty
- Estée Lauder Beauty
- Haleon Consumer health
- Sanofi Pharma
- Pfizer Pharma
- Novo Nordisk Pharma
- Danone FMCG
- Kenvue Consumer health
- Volume processed
- 10M+ verbatims / month
- Source breadth
- 12 platforms covered
- Time-to-decision
- <5 min from raw to insight
FOUR APPS · ONE FLOW
Four ways to listen, one shared signal.
PULSE · The voice-of-customer engine
Where every voice converges.
Where surveys, social, CRM, science and support meet — one signal, sector-tuned.
signal converged from 5 sources
TRENDS · The gradient watcher
What rises before it shows.
Emerging trends, instrumented continuously across search, social, science, IP and shelves.
forecast +3 weeks · 80% confidence band
ECHO · The synthesizer
AI Lookalikes. Real customers behind.
Personas grounded in your data, sector experts trained on fifteen years of studies, every answer cited.
USER →
Why is gen-Z avoiding our serum?
ECHO →
- 3
- hypotheses
- 12
- sources
- 2
- verbatims cited
FEATURED CUSTOMER · L'ORÉAL FUTURE OF INGREDIENTS
Six years of monitoring, one decision-grade radar.
SIX YEARS · CO-BUILT WITH SW INSIGHTS
A craft, year by year, into the platform.
QUALITATIVE TIMELINE · ILLUSTRATIVE
We needed to see ingredient signals before they crossed into mass culture. SW Insights instrumented what was a manual annual study into a continuous radar.
- 1.02M
- documents indexed
- 21
- ingredient entities tracked
- 6 yrs
- trajectory established
READY · WHEN YOU ARE
Worth a 30-minute conversation?
No pitch deck. No long form. Bring your category.